The Correlation Between SEO And Content

By Fra Tiffany

The launch of Penguin update from Google the past several months has successfully instilled fear into the hearts of many Internet marketers. What are they afraid of? Well, Google's infuriating habit of spewing out updates in a bat of an eyelash has made ranking-conscious web marketers scared of what's about to come, especially if the update is expected to contribute to the demise of the precious rankings of sites that have been the focus of their marketing efforts.

To gain immunity from Google's updates, many Internet specialists suggest that marketers and optimisers take the time to engage in good content creation practices. After all, Google Panda and Penguin's hits often concern websites that are robbed of any relevant content material. The line of thinking, as a result, is that if a web site has great content, then it can find its way to the top. That is what Google's Matt Cutts often emphasises, that great content has the ability to trump even the most effective SEO methods.

So when non-SEO believers say that SEO is dead, might there be truth behind the statement? Not really. SEO remains effective. But the extent of effectiveness relies on how the online optimiser utilizes his optimisation techniques.

SEO's diminishing value is caused by the unscrupulous breed of optimisers and marketers that does not adhere to practices espoused by search engines. These advocates of black hat SEO often find their websites flushed down the drain.

What should be done to nurture good ranking and traffic stats? Well, SEOs should learn to strike a delicate balance between SEO and content. Without good content, any SEO technique becomes a useless offering to online users. Without Search engine optimisation, on the other hand, good content doesn't receive the exposure that it needs to be appreciated.

About the Author:

Related articles on Magic Webs or visit www.magicwebs.com.sg