Saturday, June 1, 2013

Article Review: When to Change Domain Names

By Jose Carlos Lindayag


I?ve seen some helpful insights in a post from Shane Walker in Rapid SEO Expert going over the dos and don'ts in setting up to change a domain name.

In this situation, someone named Geegee has a specific site which is presently ranking on the first page of Google for her chosen key phrases. However, she has another website name in line and she likes to make it as her main domain name due to the fact she is going to change her hosting company

Given the circumstances, she is a little mixed up regarding the problems she might face in the time she implements her strategy. To clean out her doubts, she published her query in a community forum site specifically at flyingsolo.com.au and called for the guidance of SEO experts.

Shane Walker found her post and pointed out that every single domain name is ranked independently and Google crawls at them in different ways. In other words, if Geegee is boldy planning to position that internet site, she must start from the begining and work her way up.

In contrast, if Geegee is going to close down her principal domain and conduct a 301 redirect over her new domain, some attributes like page authority and page ranking of the previous domain will be passed down by the new domain. Additionally, the new domain will also grab all the traffic from the previous one.

But if Geegee is only planning to switch the site over a new domain name, there is a probability that Geegee could be penalized for redundant written content since her previous domain had been in the index list of Google.

Shane understands that exact match domain names provide some benefits to a internet site. However, given that Geegee is already positioning for her prime search phrases, Shane feels that there is no reason of shifting domains as Geegee is currently controlling the tempo.




About the Author: